A new icon in the navigation toolbar immediately brings you to the video feed when tapped. Messina told TechCrunch he found the feature in Spotify’s TestFlight build (a beta version for iOS). #NewSpotify /hpOEZ8v9bl- Messina.eth November 24, 2021 Not only that, Discover is basically a pared down version of a TikTok-style feed of vertical music videos (likely using their canvas format) that you can like or skip. The existence of the Discover feature was first spotted by Twitter user Chris Messina, who also shared photos and videos of the new offering. For those who have access to the feature, it appears as a fourth tab in the navigation bar at the bottom of the Spotify app, between Home and Search. It presents a vertical feed of music videos that users can scroll through and optionally like or skip. Spotify has confirmed it’s currently testing a new feature in its app, Discover. Everyone wants a piece of vertical video, it seems, and that list now includes Spotify. The most glaring knockoff is Instagram Reels, which are often clips that first appeared on TikTok, but similar features exist on YouTube, Snapchat, and even Netflix.
The vertical video sharing platform has inspired virtually every major digital platform to copy its popular discovery video feed. If imitation is the sincerest form of flattery, then TikTok must be feeling pretty good right now. The latest innovation from Spotify, the world’s most popular music streaming platform, has some users scratching their heads.
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